Tony Jones, the founder of AmzAccess has nearly 20 years experience in online marketing, starting with his first Ecommerce website in 1999. As a Google Certified Adwords Professional he managed large ad accounts for various online and offline businesses and he was founder of Expert Search Marketing a successful SEO and Media agency in Asia.
Over three years ago Tony first began selling on Amazon and set out to learn as much as possible about the opportunities this relatively new platform had. He is a member of some the highest-level mastermind groups in the industry and continues to implement cutting edge marketing strategies to maximize profit.
Amazon sponsored product ads is Amazon’s own internal pay per click advertising platform. The system works like other PPC systems such as Google Adwords in as much as advertisers bid on different keywords to be shown when a customer runs a search query.
A great listing is not just the sales pitch to the Amazon customer, which of course is very important, but it also food for the Amazon search engine and also for the Google search engine.
The components of a listing – product description, backend keywords and bullet points are vital to ranking your product on Amazon. Searching Amazon you will find many example of poor quality listings don’t be one of those.
We have our own process of keyword research that has been learnt from other notable Amazon coaches and tweaked and improved upon as we work on our own listings and those of our clients.
Product launch has always been a significant part of any product life cycle and on Amazon it’s no different. Getting your listing to rank for a major keyword on the Amazon platform is key to making sales.
We have developed our method for getting ranking on Amazon and after a lot of testing/tweaking it now gives great results.